Rate from 125€ / night  
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Belgium, Brussels

Hotel Bloom!

Contemporary, Socializing, Design, Unusual, Trendy, City, Cultural activities, Sports activities, Business, Bar, Art collection, Gastronomy, Eco-friendly, Getaway, Family friendly, Restaurant

The design hotel BLOOM ! in the center of Brussels opens its doors onto a large city park with French style gardens. Sprung from the imagination of designer Aldert Schaaphol, the hotel’s daring ultra contemporary aesthetics plunge visitors into an unusual and arty universe. Totally renovated in April, 2008, the hotel’s 306 rooms contain wall frescoes which cast a veil of color over this previously lifeless Mercury chain hotel. The message is clear: “Distance yourself from the ordinary!” The surprising, intriguing and striking interiors are the work of the 287 artists chosen to breathe new life into the building, each of whom had his or her own personal vision of the word, “bloom”. The hotel’s bar is totally non conformist with themes ranging from bling bling to flower power and including a safari concept as well. It’s the ideal spot for the aesthetically minded guest seeking originality and comfort.


The cosmopolitan, multilingual and multi-cultural capital of Belgium has only recently become a popular tourist destination. At the crossroads of numerous foreign cultural influences including Dutch, French and German, Brussels is a pluralist, vibrant and effervescent city which continues to inspire artists and poets. The city that native son, Jacques Brel sang the praises of, possesses a rich artistic heritage where art nouveau structures stand side by side with the medieval and classical facades of Brussels’ historical center around the famous Place Royale. The city is also the historical center for comic strip books featuring internationally known characters such as Gaston Lagaffe, Tin Tin and Lucky Luke.

Not a place for conformists

In the heart of the royal quarter, adjacent to the Brussels Park, a former game reserve for the dukes of Brabant and reconverted into a French style park in the late 18th century, the Hotel Bloom opens its doors to aesthetic non-conformists in the areas of art and comfort. Entirely renovated in 2008, the hotel pays tribute to contemporary European art in all its forms. Albert Schapaphok, the designer in charge of the renovation, explained the basics of his project as it was being carried out in 2007. “The 306 rooms contain wall frescoes measuring 40 by 2.5 meters created by young artists, students of the finest art schools in Europe.” The only requirement for the frescoes was for the artists to reflect their vision or personal interpretation of the word, “bloom.” To select the 287 participants for the project, the hotel directors appealed to the European League of Art Institutes, an organization that represents 350 institutes in 47 countries and which practices diverse creative art forms. The unusual and unique concept of the hotel can be summed up in a few words: “Distance yourself from the ordinary.”

The hotel’s bar also accentuates non-conformity with its different little islets each with its own atmosphere including luxurious, library like, bazaar, flower power, safari, passion and the spring season.

Several times a year, the hotel organizes an important artistic event. Art’n Bloom enables young artists and creators to present their work.

details about this hotel


Design Hotel / Center of Brussels / Modern / Artist’s address / Hip / Inspirational Private restaurant for lunch / Trendy restaurant with creative cuisine / Fitness center with panoramic views

When open:

Open all year

Number of rooms and suites:

305 rooms and loft


Family rooms from 69 euros

Nearest airport:

Brussels Airport (BRU) - Zaventem

Hotel details:

Rue Royale 250
1210 Saint-Josse-Ten-Noode

details about this country

Flight time from Paris:

Approximately 1 hour

Time difference from Paris:

No time difference


Temperate ocean climate-very similar to Paris

Necessary travel documents for French nationals:

Valid ID card or passport, or for French citizens, a passport up to five years after expiration date


The euro (EUR)

Languages spoken:

French, Flemish

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Hotel Bloom!


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+33 1 75 43 70 26 *Our reservation department is always happy to assist you via phone or via email. We are open Monday to Friday 9am to 18pm (GMT +1).

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Book by phone

+33 1 75 43 70 26 *Our reservation department is always happy to assist you via phone or via email. We are open Monday to Friday 9am to 18pm (GMT +1).