Trendy hotels

In the world of high fashion, trends dictate what people are going to be wearing. As the very essence of the concept of fashion, a trend is defined as a movement, or an evolution. Imposed by the great creators after World War One, trends in clothing were limited to a very short period of time comprising two seasons : fall/winter and spring/summer. Philosopher and sociologist Gilles Lipovestsky defined it as a “cycle during which one can observe a collective craze followed by a rapid disenchantment.” Another essential characteristic of a trend is one that is dictated by powerful leaders and opinion makers. In the hotel sector, trends tend to last longer than those dealing with fashion, although the principle remains the same. The trendy, or the more modern term of hype hotel, exists because a fashion model, a celebrity or an artist praises its virtues, because it is tied to the aesthetic and conceptual canons of the moment or because it has developed in sync with its era. Whether it’s the latest in technology, architecture and furniture created by the decade’s greatest designers, a currently popular destination, an original concept, or a cocktail bar and night club frequented by the city’s trendiest inhabitants, we can supply an infinite number of possibilities within the category of luxury palace hotels which are both colorful and ultra hype.