Rate from 100€ / night  
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Germany, Frankfurt

The Pure

4 stars, Confidential, Socializing, Design, Historic, Trendy, City, Sports activities, Business, Bar, Wellness, Spa

In the center of Frankfurt, the bright façades of the design hotel known as The Pure open onto the streets of the German financial capital. Sprung from the imagination of its owners, Mickey Rosen and Alex Urseanu, the hotel has a daring monochromatic aesthetic, throwing a veil of transparency over this former textile plant. Minimalist, sober and pure, the hotel’s 50 rooms are clothed in a virginal tone, created by the interior decorator, Oana Rosen. Enhanced here and there by little touches of color, the interior atmosphere adapts to different moods. At night, the hotel provides an energizing cure with flashes of orange light. In turn delicate, restful and invigorating, the atmosphere invites guests to surrender to gentle daydreaming. The Pure is an authentic retreat in the heart of the fourth largest business quarters in the world.


As the financial and commercial capital of Germany and home to the European Central Bank (ECB), Frankfurt is the symbol of Germany’s post-war “economic miracle.” Deeply marked by its history of conflicts, the city continues to transform itself. Almost totally destroyed by allied bombs during the Second World War, there is nothing left that bears witness to its tragic past. Rebuilt in a resolutely modern style with glass towers and skyscrapers hovering over the city, Frankfurt has a Manhattan like feel to it. Although it is known primarily as a booming financial and economic center, a great many annual cultural events have made Frankfurt one of the most important cultural and scientific cities in the Hesse region. The International Book Fair (buchmesse), a well-known commercial as well as cultural event, attracts thousands of visitors every year.

A “virginal” hotel

Out of this 19th century textile plant, owners Mickey Rosen and Alex Urseanu created an immaculately white, “virginal” hotel, a harbor of peace in the heart of urban madness. The agitation and brouhaha of businessmen and bankers moving to the rhythm of the stock market are barely noticeable at the Pure Hotel. Under the direction of decorator Oana Rosen, the minimalist interiors are present in their purest, most abrupt form. The monochromatic décor places the accent on light and transparency with occasional touches of color in the form of a plant or porcelain objects. The daring play of light colors the rooms differently depending on the time of day and adapts to individual moods. Natural lighting and soft music are part of the wakeup call. At night, the hotel becomes an energizing cure thanks to orange color visual effects. Although it represents absolute serenity for some and is oppressive to others, one thing is sure: the purist concept of the hotel leaves no one indifferent and bears witness to its authentic originality.

The Pure Hotel has an annex devoted to the organization of special events. The Pure Basement, located inside the building was once the headquarters of the Deutsche Post.

details about this hotel


Four stars / Member Design Hotels / Urban / Center of the city / Cosmopolitan / 19th century renovated loft / Intimist / Minimalist / Bright & transparent / Informal / Open spaces / Lounge Patio / Bar / Fitness rooms / Sauna & steam bath / iPod dock in rooms / Extension “The Pure Basement” for events

When open:

Open all year

Number of rooms and suites:

50 rooms


Double occupancy from 100 euros

Nearest airport:

Frankfurt International Airport (FRA) - Frankfurt-am-Main

Hotel details:


Niddastraße 86

60329 Frankfurt am Main


details about this country

Flight time from Paris:

Approximately 1h30

Time difference from Paris

Pas de décalage horaire
No time difference


Continental avec des étés chauds (surtout dans le sud) et des hivers assez rudes (surtout dans le nord)
Continental with warm summers (especially in the south) and fairly severe winters in the north

Necessary travel documents for French nationals:

National ID card or valid passport
No visa required


Euro (EUR)

Languages spoken

German, English
French in large cities and at tourist sites

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The Pure


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+33 1 75 43 70 26 *Our reservation department is always happy to assist you via phone or via email. We are open Monday to Friday 9am to 18pm (GMT +1).

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Book by phone

+33 1 75 43 70 26 *Our reservation department is always happy to assist you via phone or via email. We are open Monday to Friday 9am to 18pm (GMT +1).