Rate from 260€ / night  
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France, Saint-Tropez

White 1921

Boutique hotel, Charm, Contemporary, Design, Romantic, Seaside, City, Bar

White 1921 in the center of St. Tropez, facing the famous Place des Lices, was originally an early 20th century private residence. Entirely redecorated in a romantic and minimalist style, it is now a totally contemporary and charming design hotel. This town house, almost all in white as its name implies, is a true haven of peace and freshness in the heart of the city. The aerial and virginal décor creates a simple, discreet and intimate family atmosphere in each room. The square black outdoor parasols contrast with the white floor slats. Thanks to its exceptional location, the White 1921 places its guests in the midst of St. Tropez’s multiple day and night activities. Luxury boutiques, trendy night clubs and chic cafés are all nearby. And to avoid the agitation that envelops the city, the Champagne Bar with its white couches and bronze colored cushions is the place to go before confronting the local celebrities for a game of petanque on the Place des Lices!


For most people, Saint-Tropez is synonymous with huge yachts and extravagant parties. And yet, this village on the coast of the Var was not always the preferred jet setters’ destination it is now. The village, intimately linked to the sea and to maritime trade, was originally a port of call for the Phoenicians and later, an important fortress for pirates. In spite of its modern day notoriety, Saint-Tropez still contains a number of historic monuments from its past which are now classified as such, as well as its natural landscapes. Its ocher and earth colored Sienna bell tower, its chapels, the Chateau de la Moutte in addition to the labyrinth of winding streets near the port with its yellow and orange façade houses, give this authentic fishing village an old world charm. And to get away from the crowds and the celebrities, strolling along the beaches like the Bouillabaisse, La Ponche, des Graniers, La Moutte or des Salins is a relaxing and invigorating experience.

It’s the time to read or reread Guy de Maupassant who loved Saint-Tropez, or Colette and Françoise Sagan who were inspired by it, and to recall the painter, Paul Signac who brought Matisse and the neo-impressionists here to discover the village, long before Brigitte Bardot left her indelible mark here. Saint-Tropez was the first town to be liberated after the Provence landing, and largely thanks to the heroine of “And God Created Woman” it became, in the 1950s, an internationally known beach resort and a favorite spot for the entire world’s jet set.

A palace in the heart of the village

Facing the renowned Place des Lices, Hôtel White 1921 is an early 20th century private home. Entirely decorated in a romantic, minimalist spirit, it is now a resolutely contemporary design hotel with enormous charm. This peaceful and fresh town house in the heart of the village is primarily decorated in white. Visible beams and antique furniture in the suites immediately set the tone. The aerial and virginal décor of the rooms creates the simple, discreet and intimate atmosphere of a family home.

Outside the hotel, square, black parasols contrast with the white floor slats. Thanks to its ideal location, guests are in the heart of Saint-Tropez life both day and night with its luxury boutiques, its trendy clubs, its chic cafés and its international celebrity atmosphere. And if a visitor prefers the peace and quiet of an interior garden to the frenetic activity of the city, the champagne bar is the place to go and contemplate the beautiful starry sky. Once comfortably ensconced in a white sofa with bronze colored cushions, guests can choose from a wide variety of champagnes before braving the celebrity haunts or enjoying a game of petanque on the Places des Lices.

The famous Saint-Tropez tart is a creamy cake inspired by a Polish recipe. Alexander Michka, the baker and creator, served it during the shooting of the film, “And God Created Woman”. Brigitte Bardot loved it, thus marking the beginning of its great success.

details about this hotel


Charm / Romantic / Minimalist / Design / Contemporary / Boutique hotel

When open:

Open all year

Number of rooms and suites:

9 rooms and suites


Double occupancy from 260 euros

Nearest airport:

Toulon-Hyères Airport (TLN) - Hyères

Hotel details:

Place des Lices
83990 St TROPEZ

details about this country


Varied, temperate and generally pleasant climate

Four types of climate : Ocean (in the west of the country), continental in the center and the east, Mediterranean in the southeast as well as a mountain climate

Necessary travel documents for French nationals:

National identity card or valid passport

No vaccinations necessary


The euro (EUR)

Languages spoken:


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Read more about this hotel

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2014, May 29

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There’s something for everyone in the hotel world of Saint-Tropez. The diversity of luxury establishments continues to increase.

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2013, December 22

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Saint Tropez, a subtle blend between a picturesque fishing village and a world capital, waited many years before opening luxury hotels on its narrow, winding streets, but the result was well worth waiting for.


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White 1921


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Book by phone

+33 1 75 43 70 26 *Our reservation department is always happy to assist you via phone or via email. We are open Monday to Friday 9am to 18pm (GMT +1).